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Ted’s Blog: Discussing critical industry issues
Nov 2, 2011
Category: Sales/Marketing
I know a lot of people want to disagree with the title of this article, but it’s true. Of course, some do, but studies indicate that number is only about 27 percent of consumers. In contrast, 17 percent don’t ever care about price. Wouldn’t that be nice if everyone was like that? However, this group presents a problem because they probably already have their contractors so you never even find out they had a project until after it’s started.
That still leaves about 56 percent of consumers to chase. This is where you find the gold. This group will buy based on price or value.
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About Ted Garrison
Ted, a Certified Speaking Professional, has been an international speaker, author, and consultant on construction management topics since 1998. Listen to his weekly interviews of leading industry and business leaders at New Construction Strategies Radio (www.NCS30.com).
More: About Ted Garrison
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